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Pay Per Call Marketing and Its Advantages

Nowadays, there are at least a billion smartphones all over the globe. And with the expediency of click to call, businesses are noticing more customer-initiated phone calls channeled in through their mobile marketing efforts. In fact, it is believed t hat annual calls to businesses will go up to 162 billion by 2019, which is twice more than the volume in 2014!

With calls being the rise, expanding your business or performance marketing program with the use of pay per call markettechniques appear to be a no-brainer. But below are bottom-line benefits pay per call markettechniques offer:

Maximized Top Value Leads

Pay per call markettechniques are the most efficient manner of capturing your mobile audience. Rather than directing mobile customers to a landing page that has your form, they can just tap a click-to-call call button to connect with your business. Over half of mobile searchers even say that they usually need to call a business from a mobile search ad. Even in the digital times, customers are buying on the phone more than ever.

Quality Control and Security

Marketers, specifically performance-based marketers, are particularly conscious about the quality of their leads, considering a positive ROI depends on it. By adding phone calls to your marketing campaign, you’ll notice a rise in lead quality soon and for two key reasons:

First off, as we mentioned earlier, phone calls are naturally higher quality when compared with digital leads because callers have more buyer intent. Moreover, calls have 100% contact rates, in contrast to digital leads which can be old or recycled, or just downright impossible to reach.

Secondly, pay per call markettechniques ensure you have quality controls at your disposal so that you can only receive the calls you want.

Higher ROI

With pay per call, you’ll capture new leads and customers, and you will see a bigger return on your media investments. Essentially, you’re monetizing a whole new traffic stream, and when you pump up lead volume, and maintain or even increase quality, you have a fail-safe technique for a better ROI.

Full Visibility and Control

Being a digital marketer, you’re accustomed to getting insights into online conversions and the path to purchase. With pay per call, you experience the same kind of visibility, with the addition of insights you would never get through digital transactions. Pay per call markettechnique analytics provide vital information, including:

Call traffic origins

> Most effective campaigns and affiliates

> Call conversions and results>

> Customer preference and behavior trends

> Thorough caller profiles

> Complete view of the path to purchase

Pay per call markettechniques also offer overall control of the call experience. Having these insights and tools, individual and overall campaign optimization becomes way easier and more successful.