Category Archives: Marketing

Local Online Advertising

Now’s Your Chance to Beat Your Local Competition Online

In a 2009 VistaPrint study of small businesses, it was discovered that 46% of small businesses don’t even have a website for their business. And, to make matter worse, a Discover Small Business Watch survey found that 45% of the entrepreneurs interviewed didn’t think they needed a website either.

This is a huge window of opportunity for local businesses that truly catch the vision for online advertising! For years, advertising locally meant putting an ad in the local paper or phone book. If you had the money, you might produce a radio or TV commercial or program. But now, you can quickly an easily reach your target audience at little or no cost…and you can get a head start on the 45% of your competitors that don’t see a need for it.

Paid versus Free/Low-cost Advertising

There are two broad categories of advertising. Whether you’re talking about offline, traditional ads or online ads, your choices are free and paid. The difference is in the online world, free advertising can be as good as or even better than paid ads. The drawback in the past was that free online advertising took longer to take effect. There was no way to begin advertising this week and see a result next week. But that’s changed. And you don’t have to be an internet marketing expert to take advantage of it.

You should think of local online advertising as a funnel…just like your offline advertising efforts. The point is to be in as many places as possible and to provide your potential customers the information they’re looking for so you can begin building a relationship with them. Once they know who you are, you can continue building the relationship to the point they decide you’re the best company to meet their needs.

Maximizing Your Leverage

To be most effective, your free or low-cost online advertising funnel be based around your own web site augmented by thorough, complete profiles in each of the local search engines.

To have an effective local search listing, you need to go into Google Places, Yahoo! Local, and Bing Local and make sure the information they have for you is correct. If they don’t have you in their listings already, you can easily add your information. You’ll want to make these profiles as accurate and complete as possible. That way your customers will be able to get most of their questions answered even if you don’t have your own web site to drive them to.

In addition, you should go back to check your local listings in all the search engines periodically to make sure they stay correct. They have a tendency to change over time because Google and the other search engines find what they call ‘citations’ for your business all over the internet…and sometimes those citations are wrong. In other cases, one of your competitors might be trying to highjack your listing. By periodically checking the profiles, you can catch both of these situations easily.

You Site Can Be a Lead Generating Machine!

If you have a website, you need to turn it into a direct response, lead generating machine. If you don’t have a website online right now, you need to get one quickly or your online advertising will suffer. The biggest mistake most small businesses make regarding their website it trying to make it pretty rather than functional.

When it comes to websites, functional means it’s useful for your customers and effective for you. Customers need to be able to get information about you, your business, and your products or services. But you also need to give them specific, relevant, timely information that helps them solve problems in their lives and not just info about you or your products/services. Keep the site’s focus on the customer and their problems, not your business or products.

Functional for you means you need it to generate and collect leads so you can follow up with them. The easiest way to do this is to make sure each page on your site has a single goal. Before you write each page, you need to decide what it is you want your customers to do after they read that page. And then maintain that focus as you write.

By making your website the central focus of your online marketing efforts and supplementing it with a thorough local search campaign, you’ll be on the first page of Google quickly and (relatively) easily; without worrying very much about search engine optimization.

Paid Online Advertising to Successfully Market Your Local Business

When I speak to business owners about local online advertising I often find that they are overwhelmed and confused by the alphabet soup of – PPC, CPC, SEO, SERPs, Twitter, Facebook, social marketing, search marketing, organic search and paid advertising.

In this article I’ll attempt to clear up this confusion and set you on a course of action that makes sense and works.

Keeping It Simple

In the end, you can cut through the majority of the alphabet soup by breaking your options into two major categories: “Paid” and “Unpaid”. In this article we will be focusing on the advantages and disadvantages of the “paid” half of the equation.

Paid Local Online Advertising

While there are literally dozens of different ways to spend money on paid local online advertising the single most relevant, effective and easy to implement is Pay per Click advertising.

Pay per Click (PPC)

Originally pioneered by Yahoo through their Overture program many years ago, today pay per click advertising (PPC) is almost universally synonymous with Google AdWords the way Kleenex is synonymous with tissues. So since all the systems work about the same, we’ll take a look at the “Big Dog” which is AdWords.

How It Works – Search-Based PPC

Any time you search for something in Google you will notice up to three paid advertisements at the top of the SERP (Search Engine Results Page) and up to 10 advertisements along the right side of the page. These are AdWords advertisements and as the name pay-per-click suggests you get charged a fee every time anyone clicks on your ad – whether they take any further action or not.

While like all things Google the exact formula that determines which ads are shown in what order is a closely guarded secret our testing and research has shown the following variables to be extremely important:

  • relevance of the keyword the advertiser is bidding on to the search term
  • the click-through-rate (CTR) of the advertisement
  • the quality of the page linked to the advertisement
  • how much the advertiser is willing to pay per click.

Pros and Cons Of Search-based PPC

A big plus for pay per click is that in a matter of hours you can create a Google AdWords account, create an advertisement and if you’re willing to spend enough money, be on the front page of Google search. A second big plus is that if you know what you are doing you can create highly targeted advertisements that will only show to the exact demographic you are interested in targeting.

The drawbacks to PPC are considerable. First, PPC rates have skyrocketed over the last five years. For example, just a few years back you were able to buy advertisements for the keyword phrase “Sales Training Chicago” for little over $1.00 per click. Today, each of those clicks will cost you over $5.00!

Second, developing and managing a cost effective and productive campaign requires an enormous amount of skill and experience in multiple disciplines from writing ad copy to developing high converting webpages that meet Google’s mysterious and ever-changing “quality” score standards.

Finally, multiple eye tracking studies have shown that most web users (your potential new customers) completely ignore both the top paid listings as well as those along the right side of the page. So while the good news is you only pay for those people who click on your advertisement the bad news is that most of your new potential customers will never see the ad you labored over to create!

Benefits of Mobile Marketing

Mobile marketing is fast becoming the new kid on the block. The mobile market has the potential to exceed that of Internet marketing by more than 5 folds. With more than 5 billion people owning mobile phones and about 45 percent are smart phones, it is no wonder that mobile marketing is set to become the next big thing for your distribution, advertising as well as promotion mix.

Today, I shall share the top key benefits of having a mobile marketing strategy and running such campaigns in addition to your conventional small business marketing strategies.

The one key criteria of any small business marketing strategy is to ensure that the message is focused and laser targeted at the right audience. Mobile marketing enables your customers to opt-in to receive your messages, thereby indicating inherent receptiveness and willingness to accept information from you. In any marker’s book, this is already one giant step towards a successful campaign.

It enables interactivity as it will allow you to interact with your target audience, on a one-on-one basis. Having a two-way conversation with your customers is key to understanding them from an in-depth and intimate perspective. Keep an open mind and this information could eventually help you develop better products in the future with feedback and constructive comments.

It allows you the marketer full control over messages, timing at which you send as well as the frequency. Take for instance that you are running an extremely time sensitive promotion which limit the response time of your prospects to a very tight window period of a few hours. You have full control of the number of times you send the message, the time between each message, and the last message before you end your time based promotion. Examples of such promotion messages can be dinner discount coupons, rock concert tickets free giveaways etc.

Marketers need to measure the success rates of each of their campaigns and receiving prompt responses is critical. One of the key benefits of mobile marketing is that more than 90 percent of the target audience respond to their messages, and in a timely fashion too. Of course, structuring your messages for easy response is of utmost important in this case. While the turnaround time for launching a mobile marketing campaign can be less than a day, it also allows you to monitor customer response to your campaign, thereby enabling you to make the necessary changes to your campaign almost on a real-time basis.

Sync your mobile marketing campaigns in tandem to your overall marketing plan, making it part of the marketing and promotion process. Integrating the entire spectrum of marketing tools enables you to generate better synergy.

SMS messaging is an easy, affordable and efficient approach to building brand awareness and bonding with your customers. It is also great way to keep your customers and prospects informed and updated on your business. This is not only true for customers but also business partners and vendors as well.

Mobile messaging can easily attract new customers and a text marketing message could be sent or forwarded to thousands of people, thereby giving rise to a successful viral marketing campaign. Of course, in order to achieve this, you will need to provide your customers a compelling offer.

Small Business Marketing Strategy

The ultimate small business marketing strategy is really no secret if you stick to the fundamentals. As a small business owner, you are constantly being barraged with what someone is telling you is the latest and greatest marketing strategy. Before you waste your time and money on something new, you really need to ask yourself if you are doing the basics well.

Take a moment and remove yourself from your business and think of your business as your athletic team. It’s the beginning of the season and you are psyched about the year ahead. What is the first thing that you are going to do to prepare for the year? Do you start by practicing trick plays? Of course not! You practice the fundamentals.

  • If you’re a baseball team, you practice hitting and fielding.
  • If you’re a football team, you practice blocking, tackling, throwing and running.
  • If you’re a soccer team, you practice kicking and passing.
  • You don’t start running plays until your team is in shape!

Okay, now that practice is over and you have showered and cleaned up, it’s time to get back to your small business marketing strateg!

7 Critical Small Business Marketing Strategy Fundamentals

Is your team (staff) in shape? Do they know the fundamentals? Do you have them practice and rehearse the right way to do serve your customers or do you let them wing it and hope they’ll such a great job that your clients will be magnetically drawn back to your business?

Guess what? If you leave it to chance and assume clients will return, you risk taking your business into the world of mediocre results where you will join the legions of small business owners who are wondering where there next customer is coming from. Don’t leave your success to chance and then grasp for the magic bullet that will save your business. A powerful small business marketing strategy begins with the fundamentals. Here are 7 critical steps to your business success:

  1. Critical Fundamental #1: You must have a Unique Selling Proposition, which answers the question “Why should I do business with you?” Your USP is much more than we give good service or do a good job. Your competitors are saying the same thing. Your USP should have the prospect saying “Oh really? Tell me more!” It helps get your prospect interested in buying from you. Give them a powerful reason to do so.
  2. Critical Fundamental #2: Your business must be living your USP. If you make the claim, play the game by making sure everyone in your company lives the USP. If you claim great customer service but you let your phone ring 10 times before anybody answers it, your are not living a USP founded on customer service. FedEx doesn’t claim packages will usually get there overnight, they get them there overnight. If you make your clients go through 5 phone prompts to place an order, you are failing on a service claim. If your delivery driver doesn’t thank your customer, your competition’s will.
  3. Critical Fundamental #3: You must know the fundamentals of selling. It usually costs a huge amount of money to get a prospect to come to or call your business. Once they are there, doesn’t it make sense that you should have the skills to sell to them and maximize the value of the transaction? You do so by cross-selling and up-selling. Don’t expect the customer to ask for more , you must help them along. Sales training is one of the best investments that you can make in your company. Everybody who comes into contact with a prospect or client should know the basics of selling.
  4. Critical Fundamental #4: This fundamental is one of the most critical and obvious but most overlooked element of a successful small business marketing strategy! You must have a system to capture client and prospect information such as name, address, phone number, email address, buying history, preferences and other information relative to your business. Today’s technology makes that very inexpensive to do. When you have this information, you can develop a close relationship with your clients based on what THEY like.
    1. Here is a real world example: My wife and I eat out at a nice restaurant at least once a week and we like to go to different places. There is only one restaurant in the Cincinnati region that has ever even asked for my name and address. They send us coupons regularly so we eat there regularly. All of the rest are wondering how to get new clients in the door and spend a lot on advertising to get them there. Now that doesn’t make a lot of sense, does it? Why don’t the others ask about me and what I like? It is real easy and inexpensive but most business owners are out of touch when it comes to knowing their clients.
  5. Critical Fundamental #5: You must have a system in place to regularly communicate with your prospects and clients. You should be frequently hitting them with unique offers, birthday cards, newsletters and special customer only specials. Your customers DO WANT TO HEAR FROM YOU!!! The research proves it. If you don’t talk to them, you are communicating an attitude of indifference towards clients and opening the door for your competition to take them away from you.
  6. Critical Fundamental #6: You must leverage your marketing efforts by establishing joint ventures and alliances with other companies who have similar client profiles in a non-competing business.

    1. Look at this scenario: You own a restaurant and have 1,000 clients who know and trust you and like your food and service. The florist down the street also has a 1,000 clients who know and trust her. You approach her with an idea. You will pay for amailing to her list in which she endorses your restaurant and offer a special coupon for a free appetizer to her clients. You mail a similar endorsement for her shop to your list. You will both get a huge infusion of new business. Now doesn’t that make more sense than running an ad on the radio or in the paper?
  7. Critical Fundamental #7: First of all, notice all the above fundamentals don’t ask you to risk money on media advertising and any one of them can easily increase your sales 20% or more. However, if you choose to advertise in the media, TRACK YOUR RESULTS! Don’t fall in the trap of building a brand or getting your name out there. If you are investing in something, know your return on your investment. If you put $5,000 dollars into an investment portfolio, you expect a minimum return and you closely track your results. Do the same thing when you invest in marketing.

Internet Advertising Tips

It is interesting to surf around the Internet and look at all of the poorly designed websites you come across. What is surprising is the amount of money that some of these people are making because they understand the importance of playing the numbers when it comes to Internet marketing.

Playing the numbers means you have to get a lot of visitors to your site before anybody is going to buy anything. It also means that you need to do advertising on the Internet if you expect people to come to your site.

Here are three Internet advertising tips that will definitely produce results if you stick with it.

1. It is not reasonable to think that you will be able to do 100% free advertising and build an Internet business. Therefore you need to budget a certain amount of money every month to promote your business online.

In the past I have seen off line businesses make the mistake of starting and stopping advertising campaigns without any consistency to them. Therefore it’s important that once you establish your budget you continue to stick with that.

2. Another important tip to understand is to go viral whenever you can. Viral marketing is where you get other people to promote your website for you.

In many instances, this is free advertising and you can never have enough of it. There are many ways to do this including using brandable ebooks, giving away free reports and allowing the readers to give them away, adding a refer a friend link to your website, and so on.

3. Another important internet advertising tips is that you become an expert on one form of marketing your business online. For example, if you like pay per click advertising become an expert on how to use Google AdWords to maximize your traffic and create more profits.

You might prefer blogging and social bookmarking, and that would be a great thing to become an expert on. Blogging is very hot right now, and social bookmarking is something that search engines are falling in love with.

Becoming an expert at something is going to take you time and you have to stick with a long enough until you know inside out. It may take you several hundred hours before you become an expert at one form of marketing your business on the Internet.

These are three Internet advertising tips that are sound and will make a difference in your business if you implement them and use consistency in them.

If you enjoy reading about this article and like the idea of making money online at home so you can have the time to stay with your family and love one. You may want to consider of looking into the resources box below to learn more of how to take any of your business to the next level.

Benefit From Internet Marketing Advertising

Internet marketing advertising through banner ads is the method of promotion that used to be the hot new thing in marketing and they haven’t gone away yet. Unless you are luckily using software that blocks banner ads you always see them every time you are online. Many companies that make advertisements through banner ads are huge companies with vast advertising budgets, few small business owners could afford the banner ad rates for something like the spot at the top of your mailbox when you check your Yahoo! Mail.

The face of online promotion has been changed by Internet marketing advertising with pay-per-click programs. Now, a business owner can have a small ad displayed through a vast program of providing ads on various websites, and be charged a certain fee each time a consumer clicks on the link. It is important to pay for traffic, and the traffic is targeted in that the ad should only show on a relevant website. For example, if the website is all about guitars and the website owner is in a pay-per-click program, each time someone clicks on one of the guitar-related advertisements displayed, it earns him revenue and costs the business owner.

Search Engine Optimization (SEO) is another thing that’s changed the internet marketing advertising landscape. Websites used to stuff themselves full of keywords to get hits for many different searches, whether or not the content was actually on their website. Now, keyword stuffing as it is called can actually get a site blackballed from a search, this keeps web searchers from entering keywords like “apple pie recipe” and getting search engine listings with an adult site at position #3 and a website full of stolen software activation codes at #5. During internet marketing advertising, websites have to use keywords correctly to show their content and not just a list of random keywords most commonly searched that day. The developing understanding of the search engines makes “cheating” to get the most hits a stupid thing to do since the engine can actually block your site from coming up in the results. A good search engine optimization and keyword use can put your site in the top few results, though, and get you more valuable traffic.

When you get that traffic, you have to change browsers to buyers, and the best method to do that is to make sure they see your product or service many times. One of the best methods of internet marketing advertising is by advertising to people who have allowed you to send them emails through an opt-in list. Visitors to your website will be persuaded to sign up for your mailing list by you offering something valuable to them for free for signing up and you will have their permission to do some of your most effective internet marketing advertising–sending them very targeted ads.

Affiliate Internet Marketing Tip

The biggest affiliate Internet marketing tip is that you do not have to own a website. Though it is best that you do, there are other options. The next affiliate Internet marketing tip is that you can create landing pages using resources such as Squidoo, Hub Pages and Blogger. For our purposes here, we shall look at what you need to do when creating “lenses” which serve as landing pages in Squidoo.

#1 Affiliate Internet Marketing Tip – Modules

Squidoo ranks very highly with Google. The reason? Content. Lesson? Create as much content as you can but keep in mind what is relevant and of value to your visitor. Do not overwhelm them with information. Rule of thumb? At least 4 modules. Focus on the visitor. What would benefit them? What can they learn?

Break up your text with images. A picture paints a thousand words. Where can you get good images? How about Photobucket and Flickr? Can you use more than one image in a module? Yes, you can but you need to use HTML code for this. You can learn how to do this at Squidoo. There are dedicated lenses on these subjects. In terms of graphics,use what augments your text. Take note that there is a whole range of modules available.

#2 Affiliate Internet Marketing Tip – Bio

Do not use this space to glorify yourself. Make a brief reference and move on. In fact, you do not even have to talk about yourself. You can give a summary of your product, service or topic here. Why? The SEO spiders crawl this space too! You may include an image here. However, it does not have to be that photo taken at the beach or pool! The photo could be that of your product, service, topic or field of interest. No matter what you do, do not leave this valuable space empty.

#3 Affiliate Internet Marketing Tip – Content

Mind your language. Proofread and check your content for spelling and grammar. As far as possible, create your own content. The points and facts may be the same, but take time to create unique and interesting content. Do not be overly promotional. Share and motivate the visitor. Do not turn your lens into a fish market.

#4 Affiliate Internet Marketing Tip – Engage The Visitor

Start a conversation with your visitors. Invite comments and feedback. You can use the Guestbook Module for this purpose. Alternatively, you can allow them to send you a private message. How can you do this? You do this under “Profile.” Turn on the “allow contact” setting.

#5 Affiliate Internet Marketing Tip – Update

Your lens is not a one time piece of work. It needs to be updated regularly with some fresh content. New information, better and more relevant images, new videos and so on. How often? How about daily? No time? Once a week? The shorter the period, the better for you. People do not like to visit a site that is stale.

#6 Affiliate Internet Marketing Tip – Stop Dreaming

You will never get all the traffic you want with just one lens. It takes time and it takes many lenses. You can even have many lenses on just one product, service or topic. Not duplicate but unique content. For example, you can have one lens on 2-3 key points and dedicate the other lenses to as many points as you can gather. You can even have one lens per keyword.

Need more than an affiliate Internet marketing tip on one subject? In fact, you can get all the tips,resources and tools that you will need as an affiliate marketer at an all-in-one site. The best affiliate internet marketing tip? Use a resource that is the preferred choice of affiliate marketers of all levels. Find out why. You will never get a better affiliate Internet marketing tip than this.

Tips to Take Your Online Business to the Next Level

You’ve set your goals and you’re prepared to proceed ahead. You want a profession in Online Marketing and you want to succeed. You have chosen your tightly focused niche and you have your web site set up and prepared to go with your chosen domain name. At this point you’ll need to take it to the next level. If you’re new to Online Marketing you may not have a clue on how to do that. Right here are Seven internet marketing tips which will help you.

Internet Marketing Tips #1 – Develop a List

All prosperous internet marketers possess a list. It’s the base that the success is going to be built upon. You’ll need an e-mail subscriber list that you simply can market your item or service as well. You want people to voluntarily sign up and then you definitely wish to develop trust with them.

Internet Marketing Tips #2 – Produce a squeeze page that works.

To efficiently develop a list you need an superb squeeze or capture web page. This tells individuals what you have got to offer them with and why they ought to fork over their identity and e-mail to you. You need to offer them something solid, not junk. Make a clean uncluttered squeeze page whose only objectives are to get individuals to opt-in.

Internet Marketing Tips #3 – Use the Right Keywords

Make sure the keywords you are targeting aren’t too broad. Do not choose cats and hope to rank #1 in Google for that. It will never happen. Choose a tighter focus such a blue cat collars. Go for lengthy tail keywords when possible.

Internet Marketing Tips #4 – Learn Basic SEO

So that you can bring traffic to your website you will need to rank in the search engines like google. You do this by having good search engine optimization in place. As soon as you understand the keywords you would like you need to understand where to place them on your site, in articles and when backlinking.

Internet Marketing Tips #5 – Learn to utilize Proper Tags

Should you do not know who learn tips on how to create good meta tags for your website. This may be the stuff the robots understand once they spider your site. You’ll need a great meta title with you keyword. Use the meta tag for description to further add punch. Using the proper h1 and h2 tags is important as well. Google recognizes this to mean individuals words are important to your site.

Internet Marketing Tips #6 -Learn to Create Articles

Writing articles and submitting them to post directories is really a great method to drive visitors to your website. Google considers many post directories as authority site and likes the links from there. If you can’t write a lick outsource this to somebody who can create them for you personally.

Internet Marketing Tips #7 – Be Ready to Work Hard

Internet marketing success doesn’t occur overnight. And no matter how many get rich schemes you come across that tell you it does happen that rapidly it simply isn’t correct. You have to work hard and be committed. Now the harder you work the quicker success will come but it does take commitment, dedication and plain old elbow grease to get the ball rolling.

So take advantage of these internet marketing tips to assist you get started taking your business to a new level.

Trade Show Success

Where is the one place that is always difficult to execute brand marketing strategies that grab consumers’ attention – even when they are walking right by you? The answer, of course, would be “trade shows.” A trade show is like a modern day bazaar – a veritable open market of hawkers and vendors urging you to buy. In this chaotic environment, how do you succeed? How can you promote and market your brand without getting lost in the crowd? How do you land the hot leads, get the order, or at least have a real conversation about your service or product?

Sun Tzu believed in the philosophy that “the war is won before the first battle begins.” In the case of a trade show, this is certainly applicable; your brand marketing strategy going in must be airtight. You must carefully define your target audience; determine how you engage with them, how you make them aware and interested in your offerings, and how to motivate them to seek you in this environment. This is all possible only through careful ethnographic research, strategic planning, bold creativity and maybe a bit of show business.

Careful Ethnographic Research:

What do you know about your target audience? In Sun Tzu terms this is known as “intelligence.” First of all, who is attending this trade show – potential customers/clients, competitors? What are they interested in? What are the characteristics of the attendees? The first thing you need to do is make sure the trade show is right for you as a presenter by assessing all these variables and comparing them to your objectives, product/service offerings and sales strategies.

Strategic Planning:

If you’ve decided there is a good match between what you do and what attendees are looking for, then what is your plan to move attendees down the AIDA continuum (Awareness, Interest, Desire, Action)? How will you get their attention, what will tweak their interest, can you actually get them to move to action? In this case, the call to action will be defined here as conversation, a lead, a proposal, or in a perfect world, an order. You also want to be sure that your current brand marketing strategy is prepared to handle these conversions (have a trade show related landing page created on your website, for instance).

One thing you need to do is start the awareness process weeks or months before the show begins. Your target customers should be seeking you out by the time they get to the show because you have intrigued them well in advance. So, remember to invest in a solid pre-show campaign. Don’t skimp here and spend all your money on a crazy booth stunt.

Bold Creativity:

There is nothing quite as dramatic as the instant feedback you get at a tradeshow. If people flock by your booth on their way to your big competitor, you can only sit there and pretend to look busy. In the meantime, it is too late. If your creative efforts are not the result of a well thought out extension of your strategy, they will fail. They will also fail if your message is presented in a boring, uninteresting or expected way. Remember the first rule of creativity: you must get their attention. If you don’t get their attention, everything else you did is completely wasted. Can’t think of anything brilliant? Don’t worry; creative brand marketing companies can help you come up with great trade show ideas.

Show Business:

This one is tricky, as many companies feel a bit embarrassed about going over the top. But, it’s OK to push the envelope as long as it is well done. There have been some simply stunning booth displays executed in the past, from live entertainment to celebrity appearances. Yes, they can be expensive as hell, but a truly fabulous display will always result in a booth overrun with prospects. The rule here is if you can’t afford to do it right, then don’t make the attempt.

Last but Not Least:

You need to close the deal after the show. You need the order, the PO or even better, a large check mailed to your doorstep. This is where having a pre-show strategy incorporated into your brand marketing efforts pays off. Have a custom sales follow-up for each and every prospect. You should know more about them after the show than you did before, so capitalize on that information.

Trade show marketing can be fun if you are prepared for the battle. Find a good strategic and creative partner and carefully chart out every step of the process. Leave no detail to chance. Now, please enjoy the show!

Power of Brand Marketing Strategy

The most successful online marketers are the ones who know how to brand themselves.
Just to clarify what branding is, I will give you a few examples. Winston tastes good like a (fill in the blank). If you said “Cigarette Should,” then your right. The company that came up with this slogan has made millions of dollars from it. Brand marketing strategy is powerful, because it literally brands the specific idea, person or product into the minds of the consumer. I do not buy cigarettes, yet I can still recall that brand slogan about cigarettes. Here is another brand slogan, plop, plop, fizz, fizz, oh what a relief it is. This originated in the early 1960’s and people can still recall the company Alka Seltzer that came up with this type of branding.

When done the right way a brand marketing strategy can generate large numbers of leads, prospects and people who like the brand, so much, they are ready to buy. There are many different types of online branding. Some have been around for years, while others are relatively new and extremely successful. There have been many success stories of people using video as their brand marketing strategy. Video can reach thousands, if not millions, of viewers. You tube is a hosting company that allows thousands of videos to be placed on there site for people all around the world to view.

I have been working with this branding technique and have found it to be quite advantageous for my business. The beauty of video is that the leads you get when people respond are free. So if you have a video and it is gets 1,000 views and ten percent click onto your website and or your business opportunity that’s 100 leads you normally would have paid for. Video if done the right way can get you ranked first in Google searches. Google loves you tube and ranks them generously. Another advantage of using video as your brand marketing strategy is you can target very specific groups, businesses or hobbies to attract them to you.

Video marketing is relatively inexpensive compared to other forms of marketing.
I recommend buying a Flip video. For the money this camera gives you very good picture and sound clarity. It comes with a built in usb plug, to be able to plug into your computer for quick viewing. When you make a mistake, fixing it, is easy, just download windows movie maker at no cost and you are ready to go.

My suggestion would be to, submit 2 or 3 videos a week using this particular type of brand marketing strategy and you will soon become a person who is a leader in your field.