Power of Brand Marketing Strategy

The most successful online marketers are the ones who know how to brand themselves.
Just to clarify what branding is, I will give you a few examples. Winston tastes good like a (fill in the blank). If you said “Cigarette Should,” then your right. The company that came up with this slogan has made millions of dollars from it. Brand marketing strategy is powerful, because it literally brands the specific idea, person or product into the minds of the consumer. I do not buy cigarettes, yet I can still recall that brand slogan about cigarettes. Here is another brand slogan, plop, plop, fizz, fizz, oh what a relief it is. This originated in the early 1960’s and people can still recall the company Alka Seltzer that came up with this type of branding.

When done the right way a brand marketing strategy can generate large numbers of leads, prospects and people who like the brand, so much, they are ready to buy. There are many different types of online branding. Some have been around for years, while others are relatively new and extremely successful. There have been many success stories of people using video as their brand marketing strategy. Video can reach thousands, if not millions, of viewers. You tube is a hosting company that allows thousands of videos to be placed on there site for people all around the world to view.

I have been working with this branding technique and have found it to be quite advantageous for my business. The beauty of video is that the leads you get when people respond are free. So if you have a video and it is gets 1,000 views and ten percent click onto your website and or your business opportunity that’s 100 leads you normally would have paid for. Video if done the right way can get you ranked first in Google searches. Google loves you tube and ranks them generously. Another advantage of using video as your brand marketing strategy is you can target very specific groups, businesses or hobbies to attract them to you.

Video marketing is relatively inexpensive compared to other forms of marketing.
I recommend buying a Flip video. For the money this camera gives you very good picture and sound clarity. It comes with a built in usb plug, to be able to plug into your computer for quick viewing. When you make a mistake, fixing it, is easy, just download windows movie maker at no cost and you are ready to go.

My suggestion would be to, submit 2 or 3 videos a week using this particular type of brand marketing strategy and you will soon become a person who is a leader in your field.