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Little Known Benefits Of Instagram Marketing When it comes to the role of social media as marketing platform for a business, it is almost always the big names that are grabbing the attention similar to Twitter and Facebook. Well, the reasons are pretty obvious as they’re the most popular and biggest names in social media scene with users running to millions. Needless to say, which entrepreneur who would not want to take advantage of this expansive following for their business? There are lots of lesser known social media platforms on the other hand that can promote your business over the web in the same way how the prior can do and among which is Instagram. This is offering many businesses not just an easy way to grow but also, to reach its target audience. As you read this article, we will be discussing why your business should leverage Instagram as part of its marketing tool. More active users than what you think – it may be hard to believe but Instagram has generated more than 150 million unique users. The number might seem smaller than the prior but what you must take into mind is the time period in which it managed to accumulate such growth. Instagram debuted in 2010 only so this figure is something to commend.
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Business-like feeling – Instagram is creating a more business like feeling when compared to Twitter and Facebook that has a tendency to be more personal. This is where 70 percent of the world’s top and leading brands play and with that, it only indicates serious business. A survey even showed that Instagram users have more tendency to share, like and comment on brand postings in comparison to other social media sites there is.
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Visual appeal – the capability of sharing experiences as well as stories through visual content is another known factor that makes users become more interested in this. The fact that visual content is easier to share, read and understand instead sifting through pages of content, is what making consumers prefer it. On Instagram, users can post high quality videos and photos that are authentic to your business. You can then use this visual content in an effort to tell stories of your business and be able to build a personality for it. You can use it to put emphasis on what has happened behind the scenes which adds transparency to your business. Flexibility in editing – you’re not just given the chance to upload original videos and photos of your but the chance of editing them to make it more relevant to your business through Instagram marketing.