What You Should Know About Advertisements This Year

Jason Hornung: The Importance of Facebook Advertising to Your Business

Facebook advertising is very important in promoting products and services because of the exposure, reach, and targeting options available to brands advertising on the network. A business owner who tried Facebook ads, failed, and blaming the platform does not actually understand his target audience because of placing ads in the news feed of the wrong audience. For every single brand advertising on Facebook, it is essential to segment social media performance by organic vs. paid activities.

How are organic and paid ads calculated? Paid and organic likes are broken within the Like Sources of Facebook Insights, and these sources can be viewed within the Insights data export or Insights tool. Ads, mobile ads, and sponsored stories are the three sources of paid likes found in Like Sources. It is hard to report the audience growth when you post an advertisement on Facebook that is organically driven. Many successful businesses today hire professional social media marketers to be aware and to understand the effects of paid ads and organic activities, avoiding paid likes attribution to successful community management efforts. Now, you can identify successful techniques through organic growth trends when it comes to building your audience. Through Facebook and other social media platforms, new or starting businesses can establish their name without too much cost, rendering their fair share to the marketing world. As compared in the past, consumers today are smarter and they know what they need and what they like, and studies show that major consumer decisions are greatly affected by social media. With the help of Facebook advertising, small and new businesses can promote their products and services to a wider customer base, increasing the chance to become popular and find a spot through social media. Consumers today are not afraid to try new things, and in fact are more adventurous when it comes to trying new products and services.

With the help of a social media expert, your Facebook ad can easily go viral as long as the right marketing strategies are used. When it comes to hiring a social media expert in Facebook advertising, you have to consider the reputation, experience, expertise, and your budget. Now, we know how social media influences consumers, so businesses should start investing on social media marketing like Facebook advertising to reap the good benefits of social media. We can help you achieve your business’ maximum potential through Facebook advertising by viewing our homepage or website now. Contact Jason Hornung and start reaping the fruits of Facebook advertising’s success!