If You Think You Understand Experts, Then This Might Change Your Mind

Video Quality vs. Video Quantity: Which Gives More Value to Consumers?

As consumers gained their rightful place over producers’ sovereignty, the hard-work of consumer service did not stop there, but continued to cultivate ways on how to please its customers. So now producers are all out in their efforts to bring customer satisfaction the best way they can and make sure that they are benefits in more ways than one. It is not only that the consumer is king but it also takes producers doing their best to look at it from a consumers’ perspective when they offer their products and services to them.

In today’s business environment one has to take into consideration prerequisites set by consumers on how their want their products and services given to them like, for example, if you are offering coffee to your consumers you have to match it by the way they drink their coffee. In another sense, if you offer coffee in a cup with a small opening for straw or what have you, not everyone is pleased and some may even be aggrieved and wrongs if this type of cup would cause spills.

Another high level of gratification in the marketing world falls under ‘information dissemination. The importance of content is seen in the way people have expressed in when they say content is king. But consumers nowadays do not only want to get instant information or instant entertainment, they also wants an immediate satisfaction or instant enlightenment. Producers of information of entertainment must realize that it is not merely in having something to present to our viewers but customers today want to get value out of what they read or what they watch. This is where video quantity and video quality comes in.

It is not enough to simply produce as many videos as you can (video quantity) but rather the kind of video that you provide (video quality). Having a video with great content is something that your consumers will want to see. While articles and other information that can be read can give much information to a reader, these usually cannot give that much emotions as what videos can give to a watcher.

Therefore in the marketing world today, video is now king if placed in the suitable order, but essentially not just any video. Today, around ninety six percent of consumers say that videos have them make their buying decisions and this happens if the content via videos give consumers an instantaneous content comprehension and awareness. A positive impression of the brand is left when consumers watch an interesting video, and this is according to a high percentage of people.

If you build an emotional connection with your prospective client then you can gain good success at selling your products.

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